Founder

Paras Tanna, founder of Plan Karo India, arrived at this insight not from theory, but from 24 years of corporate experience spent inside India’s financial services system.

Over his career, Paras worked across the length and breadth of the country with institutions such as Edelweiss Group, ICICI Prudential, HDFC, and Max Life Insurance. His final corporate role was as Vice President at Edelweiss Life Insurance, where he managed large distribution operations across North India — spanning 35+ offices, 8 states, over 500 employees, and more than 25,000 advisors.

This vantage point offered something rare: a clear view of how financial decisions are actually made in real life — by families balancing aspirations within budgets, by high-net-worth individuals weighing growth against risk, and by professionals operating within regulatory and fiduciary constraints.

Paras observed two persistent realities.

First, while financial products were plentiful, there was a clear need for professionally run, value-driven investment distribution — where suitability, transparency, and long-term alignment consistently matter more than targets or short-term outcomes.

Second, across segments, many people gradually stop planning for their dreams. Not because ambition disappears, but because the path feels uncertain, complex, or intimidating. When goals feel overwhelming, planning is often postponed — or avoided altogether.

Paras recognised the need for a simple, structured way to help people visualise what is achievable within their current saving budgets. Not to promise outcomes, but to reduce psychological friction — to replace vague hopes with clear, affordable paths and steady progress.

These insights led to the creation of Plan Karo India — a platform designed to combine disciplined, transparent investment distribution with tools and processes that bring clarity, confidence, and structure to financial decision-making.